» Từ khóa: marketing plan

Kết quả 13-15 trong khoảng 15

Lecture Basic Marketing: A global-managerial approach: Chapter 3 - William D. Perreault, E. Jerome McCarthy

After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,... Inviting you refer.

15 p hat 22/03/2016 212 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy planning process, Considering international opportunities, Narrowing target markets, Market segmentation
Lecture Basic Marketing: A global-managerial approach: Chapter 13 - William D. Perreault, E. Jerome McCarthy

In chapter 13 you will: Understand how retailers plan their marketing strategies, know about the many kinds of retailers that work with producers and wholesalers as members of channel systems, understand the differences among the conventional and nonconventional retailers including Internet merchants and others who accept the mass-merchandising concept,...

13 p hat 22/03/2016 198 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategy planning, Retail formats, Retailing on the internet, Retail chains
Lecture Basic Marketing: A global-managerial approach: Chapter 16 - William D. Perreault, E. Jerome McCarthy

In chapter 16, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

14 p hat 22/03/2016 219 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Sales promotion, Advertising promotion, Strategy planning for advertising

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