Bài giảng Marketing - Chương 7: Analyzing business markets and buyer behavior

Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.

Từ khóa: Bài giảng Marketing, Analyzing business markets, Buyer behavior, The nature of the business market, The consumer market, Government agencies buy