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Ebook Tourism branding: Communities in action - Part 1
Part 1 of ebook "Tourism branding: Communities in action" provides readers with contents including: tourism branding - a community affair; global concepts; challenging the brand; a model of virtual destination branding; deconstructing brand equity; from theories to practices; tourism branding in a social exchange system; linking local and culinary cuisines with destination branding;...
167 p hat 27/12/2023 24 0
Từ khóa: Tourism branding, Bridging tourism theory and practice, Challenging the brand, Virtual destination branding, Internet-mediated image, Deconstructing brand equity, Collaborative destination branding
Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p hat 27/12/2023 25 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
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